The workload
Research, scripts, shoots, edits, captions, posting, reporting. Each one is a job of its own.
Provid is in development
Your AI marketing department.
Provid is an AI marketing system that works like a full marketing team. It researches your market, creates on-brand videos and images, publishes them once your team approves, and learns from every post.
- Built on Claude
- Video and image models through MCP
- Your team approves every post
- Made in Freiburg, Germany
The challenge
Marketing never stops.
Marketing never stops.
Keeping up is the hard part.
Every brand wants the growth social media brings. Doing it well takes research, content, posting and analysis, every single day.
The patchwork
One tool writes. Another makes clips. A spreadsheet holds the calendar, and the analytics live somewhere else. None of them talk to each other.
The gaps
Posting gets irregular, content goes generic, and results never make it back into the next idea.
Getting started
It starts with your brand.
Before it makes anything, Provid learns who you are. Everything it creates draws on your brand profile, and the profile gets sharper with every post.
Guidelines
Voice and tone, logo, colors and fonts.
Story and values
What you stand for and what makes you different.
Audience and markets
Who you sell to, where, and in which languages.
Product portfolio
Your catalog, with specs, prices and product photos.
Goals
Short term, like a launch or a sale. Long term, like awareness or growth.
Boundaries
Claims you can’t make, topics to avoid, rules your industry sets.
Channels
The accounts Provid publishes to, once your team approves.
Competitors
Who you’re up against, so your content stands apart.
How it works
One system.
One system.
The whole loop.
Provid works like a marketing department that always has your brand in mind. Claude plans and runs every cycle, calls specialized video and image models through MCP and checks each result. Your team steps in where it matters most: approval.
- INBrand guidelines, products and images, goals
- 01Research: brand, platforms, niche, audience
- 02Create: scripts, videos, images, captions
- ✓Automated checks on every frame and clip
- 03Your team approves
- 04Publish to your channels
- 05Learn from views, engagement and A/B tests
- →Content calendar planned ahead (in development)
01Prototype
Research
Provid studies your brand, products and goals, then researches platforms, niches and audiences to find what will work for you.
02Prototype
Create
Scripts, shot plans, videos, images and draft captions. Built from your real products and checked automatically before your team sees them.
03Prototype
Approve
Your team gets finished drafts, not raw ideas. Approve, edit or reject. Nothing goes live without a yes.
04Prototype
Publish
Approved posts go live on your own channels, with the captions your team signed off on.
05Prototype
Learn
Views, engagement and A/B test results flow back into research and creation. Every cycle starts smarter than the last.
06In development
Plan ahead
A content calendar for the coming days and months, filled proactively and adjusted as results come in.
“Prototype” means it runs in our Claude Code prototype today. “In development” means we’re building it now.
Brand integrity
True to your brand. By design.
Growth only counts if the content looks, sounds and feels like you. Provid is built around that.
Your real products
Visuals start from your own product photos and are checked against them, so your products look the way they really do.
Your voice and look
Every script, caption and visual follows your guidelines: your tone, your colors, your rules.
Your name on it
Every post goes out openly as your brand’s own marketing. AI disclosures are handled for you, platform by platform.
Your final say
Nothing goes live until someone on your team approves it. Captions arrive as drafts you can change.
Always learning
It grows with your brand.
Provid isn’t a static tool. It watches how every post performs and keeps getting better at marketing your brand.
-
Measure
Views and engagement for every post, on every channel.
-
Test
A/B tests compare versions to find what your audience responds to.
-
Adapt
What works shapes the next round of research and content. What doesn’t gets dropped.
Under the hood
A system that checks its own work.
Generating content is easy. Generating content that shows your actual product, follows the plan and stays on budget is hard. That’s where most of Provid lives.
Brand memory
Guidelines, products, past posts and their results live in one brand profile. Every step reads from it.
Review at every stage
Frames are checked for product fidelity and visibility. Clips are checked for motion realism and script adherence.
Fixes the cause
If a clip fails because of its starting frame, Provid goes back and regenerates the frame. Not just the clip.
Bounded retries
Attempts are capped per frame and per clip. When the limit is reached, a person makes the call. It never loops endlessly.
Budget guard
A run manifest tracks credits for every video. Each generation call checks the cap before it runs.
Traceable hand-offs
Every stage passes structured data to the next: research report, script, tagged script, verdict. Each run can be traced end to end.
verdict.json
{
"shot": 3,
"stage": "frame_review",
"checks": {
"asset_fidelity": "fail",
"product_visibility": "pass"
},
"reason": "label text differs from product sheet",
"next": "regenerate_frame",
"attempt": 2,
"max_attempts": 3,
"credits": { "spent": 41, "cap": 120 }
}
Why it’s different
A marketing department, not another tool.
| Typical AI marketing tools | Provid | |
|---|---|---|
| Scope | One task: a caption, a clip or a schedule | Research, content, publishing and learning, in one system |
| Starting point | A blank prompt | Your brand profile, products and goals |
| Product accuracy | Not checked against your product | Built from your product photos and checked against them |
| Your team’s time | Reviewing every output | Approving finished drafts |
| Results | In a separate dashboard | Fed straight back into the next round |
| Cost | Pay for every re‑roll | A budget cap on every video |
| Planning ahead | A separate calendar tool | A calendar for the coming days and months In development |
Formats
Made for every feed.
Short videos and images in the styles people actually watch, published by your brand on your own channels.
Video
UGC style
The look and feel of a creator video. Handheld camera, natural light, spoken straight to the lens. Published as your brand’s own content, never passed off as a real customer.
Video
POV style
First-person footage that puts the viewer in the moment. Unboxing, first use, a morning routine. The product is the main character.
Images
Posts and carousels
Product and lifestyle visuals for the feed, built from your real product photos and your brand’s look.
For Instagram, TikTok, YouTube, Facebook, Telegram and more.
The app
Your marketing, in one place.
Provid will come as a web app with a subscription. Set up your brand once. After that, your team mostly just approves.
-
Brand profile
The guidelines, products and goals Provid works from.
-
Approval inbox
Finished drafts with captions, ready to approve, edit or reject.
-
Calendar
What’s going out, where and when.
-
Results
How each post performed, and what Provid learned from it.
Pricing isn’t set yet.
Who it’s for
For brands of every size.
Solo founders
You’re the whole marketing department today. Provid is built to work alongside you.
E-commerce brands
Many products, many channels. Provid keeps fresh content coming for all of them.
Small and medium businesses
You know marketing works. You don’t have a full team for it. Provid works like one.
Established brand teams
Your team sets the direction. Provid handles the volume, so people can focus on the big decisions.
Built with Claude
Claude does the thinking.
Research, strategy, scripting and review are reasoning problems. So Provid runs on Claude, Anthropic’s model, end to end.
Research and strategy
Claude studies your brand, market and audience, plans the content, writes scripts and captions, and reads the results.
Orchestration through MCP
Claude calls specialized video- and image-generation tools through the Model Context Protocol, then judges what comes back.
Prototyped in Claude Code
Our prototype is built in Claude Code and is already showing promising early results.
“If not now, when?”
Be one of the first to try it.
Provid is in development. If you’d like early access for your brand, or just want to talk, write to us.
hello@providlabs.com